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안녕하세요

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Nǐ hǎo

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Konnichiwa Olá Hello 안녕하세요 Bonjour Hola Nǐ hǎo Ciao

I’m a Product Designer with 6+ years of launching apps and building design systems from the ground up - driving results through systems thinking and collaboration. 

Rosa Youn

Highlights

Generate more leads for auto dealers on Kijiji

Scope
Designed a payment estimator tool to enhance buyer engagement and drive lead generation for sellers. This feature is now live - stay tuned for impact.

Responsibilities
Benchmarking
Design strategy
End-to-end designs

Team
Kristin Macintosh, Head of Autos
Matteo Bruzzese, Product Manager
Scott MacDougall, FE Lead
Rosa Youn, Product Designer

Drive app-adoption with AI-feature

Scope
Design exploration for an in-app feature leveraging AI to make the native app more engaging. With the integration of Google Lens API, this would improve efficiency in searching and posting a listing.

Responsibilities
Product strategy
Design discovery
Prototyping

Team
Gregory Samba, Product Lead
Matt Coe, Backend Lead
Rosa Youn, Product Designer

Revamp the timeslot selector to drive conversion

Scope
During the pandemic, PX Express online grocery pickup service saw a threefold increase in growth within weeks. Based on user feedback and demand, I was asked to collaborate with the original team to refine the design, conduct user testing, rapidly iterate while Adam focused on technical validation and managing stakeholders.

Responsibilities
Visual design
Prototyping
Usability testing

Team
Nina Coutinho, Product Lead

Adam Brace, Senior Product Designer
Janie Ginsburg, Content Strategist
Jessica Baratta, Design Researcher
Rosa Youn, Product Designer

Define, design, and deliver the Shoppers Drug Mart app

Scope
I was part of a four-person design team that built an app for online shopping and pharmacy services from the ground up. I led the design for key flows like onboarding, browsing, cart management, checkout, and prescription refill. We used usability tests and user interviews to shape our design. The app now has a 3.52% purchase conversion rate.

Responsibilities
Benchmarking
End-to-end designs
User testing
User interview

Team
Gregory Samba, Product Lead
Carmen Branje, Design Lead
Rhodney Regoso, Senior Product Designer
Jason Wang, Interaction Designer
Rosa Youn, Product Designer

Establish a robust design system for Couply

Scope
Led design systems for Couply mobile app with careful auditing, planning, and executing. Coached their in-house designer on topics such as accessibility, semantics, and worked with CTO to implement design tokens.

Responsibilities
Design strategy
Design operations
Coaching

Team
Tim Johnson, CEO
Denesh Raymond, CTO
Rosa Youn, Product Designer

Curious about the full story?

Say hello - happy to chat about the behind-the-scenes.